What Are Cookies Anyway?

Cookies are small text files that websites store on your device. Think of them like bookmarks—they help the site remember things about your visit. When you come back, the site can recognize you and adjust accordingly.

We use cookies to understand how people navigate through our valuation techniques content. Some cookies keep you logged in. Others help us see which course materials get the most attention. A few track where visitors come from so we can understand what brings people to our site.

Types of Tracking We Use

Specific Cookies on Our Site

Why We Track This Stuff

• Security and authentication: We need to verify who you are and protect your account from unauthorized access. Essential cookies handle this.
• Course progression: The system remembers where you left off in video lectures or which DCF valuation exercises you've completed. Nobody wants to restart from scratch.
• Site improvements: When we see that 80% of visitors struggle with a particular concept, we know that section needs better explanation or additional examples.
• Content relevance: Tracking helps us understand which valuation methods matter most to financial analysts working in Taiwan's market.
• Technical performance: We monitor load times and identify technical issues that might frustrate learners trying to access materials.

What Happens If You Block Cookies

You can definitely block or delete cookies, but it'll change how the site works. Essential cookies are necessary for basic functionality—without them, you can't log in or access course materials. Block those and you're basically locked out.

Blocking functional cookies means the site forgets your preferences every time you visit. You'll need to reset language options, video quality settings, and other customizations repeatedly.

Analytics cookies don't affect your experience directly. Block them if you prefer—the site works fine, we just won't know how you're using it. Marketing cookies are similar; blocking them doesn't break anything, though you might see less relevant recommendations.

Third-Party Cookies

Some cookies come from services we use rather than from us directly. Video hosting platforms, analytics providers, and payment processors may set their own cookies when you interact with embedded content or checkout systems.

We choose partners carefully, but we can't control their cookie policies. When you see embedded videos or interactive exercises, those third parties might track your interaction with their content. Check their privacy policies for specifics about what they collect.

Data Retention and Your Rights

Most cookies have set expiration dates. Session cookies vanish when you close your browser. Others stick around for months or years depending on their purpose. We delete analytics data after 26 months because older information becomes less useful for understanding current user behavior.

You can request that we delete data associated with your account. Contact us at [email protected] and we'll clear your information from our systems. This includes cookie data tied to your profile, though it won't affect anonymous analytics that can't be linked back to you.

Updates to This Policy

We update this policy when we change how we use tracking technologies. Major changes get announced through email notifications to registered users. Minor clarifications or additions happen without notice, though we always update the "last modified" date at the top of this page.

Check back occasionally if you want to stay current with our tracking practices. We're not in the habit of making dramatic changes, but as technology evolves and we add new features, our cookie usage might shift accordingly.